I know the apple store is efficient and they've spent a lot of time streamlining the experience. Know what? They succeeded.
I went in there today, knowing what I wanted. I had an old laptop battery to recycle and I wanted the family pack upgrade to Snow Leopard. I started a timer when I walked through the doors of the store. Nobody was available so I wandered a bit inwards. Pretty soon, someone came up and asked if he could help me.
When all was said and done and I was walking out of the store, I stopped the timer.
that's hot shit.